Can I Compare with Competitors?
Yes. The Standard and Pro plans let you register up to 5 competitors and compare your brand against them on AI platforms using equal, neutral conditions.
What Is the Fairness Score?
Genview's competitor comparison uses a separate metric called the "fairness score." The standard GEO score includes queries that contain your brand name, which naturally tends to favor your own results. The fairness score uses only neutral queries — ones that don't include any brand name — to evaluate your brand and competitors under identical conditions.
For example, queries like "what are the best GEO tools?" or "compare AI search optimization tools" are used to assess how your brand and competitors are treated equally across AI responses.
How to Register Competitors
Competitors can be registered by brand name or URL. However, for Japanese brand names containing katakana or hyphens, URL registration may fail to match correctly. Registering by brand name is recommended.
If the spelling or notation of the registered brand name doesn't match how AI writes it in responses, the match will fail. If a competitor shows 0 points after registration, check whether the brand name matches the AI's notation.
→ Why does a competitor show 0 points?
Availability by Plan
- Free: Competitor comparison not available
- Standard: Competitor comparison available
- Pro: Competitor comparison available (up to 5 companies)
→ See full pricing details