Can We Do GEO Strategy Ourselves, or Do We Need a Tool?
Some GEO improvements — such as FAQ structuring and llms.txt setup — can be done without a tool. However, moving forward without understanding "which AI, which queries, and how far behind competitors you are" makes it difficult to see results. Genview offers a 14-day free trial on its Base plan, so you can start by assessing your current AI presence.
GEO Improvements You Can Handle In-House
The following GEO improvements can be handled by your own team, without a tool.
- FAQ page development: Q&A-format content is structured in a way that AI can easily extract as answers.
- Structured data (schema) setup: Implementing FAQPage and Organization schema helps AI accurately recognize your brand information.
- llms.txt setup: Explicitly signals your site's important pages to AI crawlers.
- Publishing primary source content: Creating content around data and case studies only your company has gives AI citable material.
With the right knowledge, these are all achievable using your own team's resources.
The Limits of Going It Alone
You can execute these strategies without a tool, but your ability to verify whether they're working is limited. Without knowing how AI currently describes your brand across different queries, it's hard to measure impact or identify which problems to prioritize next.
With a GEO tool, you can track "mention count," "reference count," and "registered URL reference count" by query, along with gaps versus competitors. Even if you're handling everything in-house, how you fill this measurement gap becomes the real question.
If You Want to Assess Your Current State First
Genview offers a 14-day free trial on its Base plan. Before deciding whether to go it alone or use a tool, you can start by checking how AI currently recognizes your brand.