Why Does the Base Plan Start with 15 Queries?
Monitoring 30 or 50 queries from day one isn't realistic, so the Base plan is designed to start with 15 queries (5 each across TOFU, MOFU, and BOFU). But that's not the end of the story — you can add more as an option, and with the "query graduation" feature, you can grow your query count without paying extra.
The Default Split: 5 Each Across TOFU, MOFU, and BOFU
The default allocation of your 15 queries is 5 each across TOFU (awareness), MOFU (consideration), and BOFU (purchase intent). This split isn't fixed — you can freely adjust it. If you already know a particular funnel stage is a weak point, you can shift more queries there to match your situation.
Monitoring queries by funnel stage lets you isolate which stage is behind a weak result. For example, if BOFU results are poor but TOFU results are strong, you can diagnose it as "we're recognized at the awareness stage, but not making it through to consideration."
If You Want to Monitor More Than 15 Queries
If you want to monitor more than 15 queries, you can add query slots as an option for ¥2,000/month per query. If you need to monitor a larger set of queries, add as many as you need.
How to Rotate Many Queries Without Extra Cost
Using the "query graduation" feature, you can effectively monitor 100+ queries over time within your 15-query allocation, without paying any extra. Once a query is fully addressed and reaches "matched" status across every AI platform in your contract, you can graduate it and use the freed-up slot for a new query — rotating your monitored queries indefinitely.
→ Can I Add More Queries?