July 15, 2026
FID Inc., the company behind the GEO platform "Genview," released a free introductory guide titled "Getting Started with GEO" on July 14, 2026, aimed at helping beginners understand how brand communication and web marketing are changing in the era of generative AI and AI search.
The guide covers the fundamentals of GEO, how it differs from traditional SEO, how AI retrieves information from the web, and how to design pages that are more likely to be referenced and recommended by AI — all explained with illustrations.
What the Guide Covers
- What GEO is, and how it differs from SEO
- How user behavior is changing due to AI search
- Why "comparison" and "recommendation" queries matter for GEO
- The three basics for being mentioned and recommended by AI: structured data, external media, and owned content
This introductory guide is designed for marketers, web managers, executives, and PR professionals who are new to GEO.
Download the free guide here